Honing Your Entrepreneurial Spirit
The age old axiom, “The only constant in life is change,” is abundantly true. I have had an opportunity to analyze how much NAEA has changed since the spring of 2015 when I moved to another organization. I barely recognize any of the staff. The Board is comprised of many new faces. T... Michael Nelson
The Key Differences Between Media, Analyst, and Influencer Relations
Raising awareness around your firm and its offerings should mean more than throwing spaghetti at the wall and seeing if it sticks. A strategic public relations (PR) and marketing plan will get you closer to your goal, whether that is recognition... Tanya Amyote
The 941 Resolution Clients Marketing Challenge
Ready to grow your tax firm? If you are looking to add the lucrative service of tax resolution to your practice, keep reading. The Habit of Daily Marketing To start, you are going to need to create a small piece of 941-specific messaging that answers the cla... Jassen Bowman, EA
A World Of Alternative Fundraising A World Of Uncertainty
There are many ways our clients seek to get money for their businesses, inventions, or new endeavors. They apply for bank loans, ask family members, dip into personal savings, or in some circumstances, seek the help of venture capitalists. As with most things in life, each option has its plusses and minuses. But now there is a new kid on the block: crowdfunding. What is crowdfunding? According to Oxford Dictionaries.com, it is defined as ... Jeffrey A. Schneider, EA
Walking the Tight Rope
NINE STEPS TO MAKE YOUR MARKETING EFFORTS FROM RUNNING AFOUL OF CIRCULAR 230 Marketing your business is a critical skill to develop for bringing in customers and preventing violations of the tricky regulations surrounding how we represent ourselves before the public. Frequently, there are posts on social media groups about how best to market our businesses, yet few responses ever mention the legalities. Most areas of Circular 230 ha... Crystal Stranger, EA