Honing Your Entrepreneurial Spirit
EVP Message

Honing Your Entrepreneurial Spirit

The age old axiom, “The only constant in life is change,” is abundantly true. I have had an opportunity to analyze how much NAEA has changed since the spring of 2015 when I moved to another organization. I barely recognize any of the staff. The Board is comprised of many new faces. T... Michael Nelson

The Key Differences Between Media, Analyst, and Influencer Relations
Practice Builder

The Key Differences Between Media, Analyst, and Influencer Relations

Raising awareness around your firm and its offerings should mean more than throwing spaghetti at the wall and seeing if it sticks. A strategic public relations (PR) and marketing plan will get you closer to your goal, whether that is recognition... Tanya Amyote

Navigating Tax Groups on Social Media: When Did Tax Become a Contact Sport?
Expert Notes

Navigating Tax Groups on Social Media: When Did Tax Become a Contact Sport?

It has been a rough year and I have seen it all. People who feel beaten up for asking questions and people doing the beating up. People arguing when they do not get the answer they want to hear from other people who are recognized experts on that particular topic. People argui... Amber Gray-Fenner, EA, USTCP

What in the World Is Design Thinking for a Tax Firm?
Practice Builder

What in the World Is Design Thinking for a Tax Firm?

I am sure all of you have heard the term “design thinking” – and probably tossed it aside since design thinking could not possibly relate to tax firms, but you would be wrong. Allow me to start at the beginning by defining design thinking, and then offe... Brandy Jordan